Client Background
Bear Mountain BBQ is a premium wood pellet grilling brand owned by Lignetics. They specialize in delivering bold flavor to backyard cooks with high-quality BBQ products and recipes. As part of Lignetics’ broader wood-based product portfolio, Bear Mountain sits alongside other natural brands like Catalyst.
Problem
Bear Mountain needed ongoing Shopify development and design support to enhance their ecommerce experience, with a strong focus on A/B testing, upsells, and continuous optimization. The client required a proactive team to ideate and implement CRO improvements even when not directly assigned tasks.
The Solution
We partnered with Bear Mountain to continually improve their Shopify storefront through structured A/B testing, template development, UX enhancements, and content updates. We implemented custom logic for unique product pages, optimized upsell features in Recharge and the cart, and supported ongoing site testing and experimentation.
Challenges
- Legacy template inconsistencies requiring cleanup
- A/B test setup complexity with Shoplift
- Integrating Recharge upsells and dynamic product logic
- Diagnosing conversion tracking and pixel implementation issues
- Coordinating updates across multiple teams and systems
Approach
- Enabled Key Products – Made recipe and starter pack SKUs available across PDPs, cart, and subscription flows.
- Custom Template Development – Created specialized PDP layouts, blog templates, and video-based recipe articles.
- CRO Testing and Advisory – Set up and executed A/B tests for homepage, product page, and review carousels.
- Search and Navigation Enhancements – Improved Searchanise behavior and aligned headers and navigation UX.
- Subscription & Cart Improvements – Integrated Recharge upsells, cart drawer incentives, and error fixes.
- Content & Blog Strategy – Implemented dozens of blog/video recipe posts and optimized SEO metadata.
- Analytics & App Support – Troubleshot GA4, Microsoft Clarity, Simprosys, and pixel-related issues.
Results
- Dozens of new recipe posts implemented
- Recharge upsells and subscription blocks configured
- Custom PDP, blog, and recipe templates launched
- Multiple A/B tests successfully run with measurable learnings
- Product page and search UX improvements shipped
- Streamlined CRO feedback and implementation loops
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