Client Background
Catalyst is a premium, eco-friendly cat litter brand owned by Lignetics, a wood-based product manufacturer. The Shopify site serves as the brand’s primary DTC channel, emphasizing sustainability and product innovation.
Problem
Catalyst needed a proactive development and CRO partner to maintain and continuously improve their Shopify storefront. The client sought help with implementing A/B tests, resolving technical issues, and enhancing the user experience—all within a fixed monthly retainer.
The Solution
We became an ongoing strategic partner—improving UX/UI, optimizing product discovery, enhancing CRO through A/B testing (via Shoplift), and implementing advanced Shopify customizations. By consistently ideating and implementing value-driving initiatives, we kept their site evolving and performant.
Challenges
- Aligning updates across Recharge, Shopify, and custom logic
- Debugging and resolving analytics tracking issues
- Maintaining clarity on priority tasks within a fixed retainer
- Testing and launching changes without disrupting user flow
- Coordinating changes across live and staging branches
Approach
- Initial Audit: Reviewed site performance, current AB testing setup, and CRO opportunities.
- Task System Setup: Organized work via ClickUp, ensuring all requests and initiatives were tracked.
- Feature Activation: Enabled key product lines (e.g., mats, starter packs) across PDP, cart, and Recharge.
- AB Testing Rollout: Created and managed tests for hero sections, product layouts, and messaging.
- Continuous Improvements: Launched enhancements including sticky headers, upsells, and mobile-specific UI tweaks.
- Conversion Tracking Fixes: Diagnosed and fixed issues with Google Ads, GA4, and pixel tracking.
- Content & Blog Optimization: Refined recipe posts, added videos, and created a better blog template system.
- Search & Collection Tuning: Upgraded search UX and cleaned up structured data for better SEO and UX.
- Recharge Enhancements: Improved upsells and subscription block experiences at checkout.
Results
- Enabled new product types and upsells with zero downtime
- Ran multiple A/B tests to improve conversion and user engagement
- Improved mobile UX and header performance
- Implemented tracking and analytics fixes for Google Ads and Meta
- Upgraded site search and PDP logic for better product discoverability
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