Client Background
LiteBand designs, engineers, and sells high-performance headlamps built for working professionals and rugged outdoor use. Their gear is trusted by tradespeople, DIYers, and adventurers alike, but their website didn’t reflect the quality or authenticity of their products.
Problem
LiteBand’s existing WooCommerce site was misaligned with their brand’s target audience—blue collar professionals and serious outdoorsmen. Visitors often mistook their products for generic imports. Their goals: communicate the product's premium engineering, improve conversions, and migrate to Shopify during the slow summer season.
The Solution
We led a strategic UX overhaul and Shopify migration using the Prestige theme. We rebuilt the site to highlight what makes LiteBand different: rugged design, real user stories, and a trustworthy brand. Every page was engineered to connect with the core customer through copy, imagery, and performance.
Challenges
- Repositioning brand to align with blue collar & outdoor ICP
- Combatting perception of “cheap drop-shipped gear”
- Migrating complete customer/order data from WooCommerce
- Preserving SEO value while restructuring PDPs
- Limited imagery of real product use
- Mailchimp & Stamped.io integration issues
- Deadline during team’s summer downtime
Approach
- Interviewed stakeholders & reviewed current messaging
- Defined ideal customer personas and adjusted copy accordingly
- Adapted current layout into the Prestige Shopify theme
- Migrated all customer, product, and order data from WooCommerce
- Built flexible product templates using metafields
- Added trust builders: badges, testimonials, and team story
- Implemented clean PDPs with mobile-friendly layouts
- Tested and troubleshooted integrations (Stamped, Mailchimp)
- Performed sitewide QA, launch prep, and team training
Results
- Messaging now speaks directly to working pros & outdoorsmen
- Custom-engineered quality is clearly communicated
- All historical data successfully migrated
- SEO-friendly templates & performance-optimized pages
- Modern, mobile-first design with improved conversion flow
- Branded testimonials and real-world imagery added credibility
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