Client Background
Woodtone is a North American manufacturer of high-quality siding and paneling products used in residential and commercial buildings. Their primary customers include architects, builders, and distributors, with a focus on high-volume B2B orders.
Problem
Woodtone’s existing e-commerce portal for sample ordering had a poor user experience and was difficult to manage. They needed a streamlined Shopify store to handle small sample orders ($4–$100), optimize the customer journey for architects, and prepare buyers for larger purchases.
The Solution
We built a custom Shopify storefront focused solely on sample ordering, seamlessly integrated with their main informational site. Using the Prestige theme for a premium look, we implemented product grouping, custom order routing logic, geo-targeted experiences, and robust filtering. This improved both the customer experience and internal fulfillment workflow.
Challenges
- Complex fulfillment rules across warehouses
- Replacing product variants with grouped products for color selection
- Ensuring zero friction in U.S. vs. Canada geolocation handling
- Syncing design with brand assets across multiple sites
- Short timeline under 6 weeks
Approach
- Scoped the project and synced with the client on goals, features, and timelines
- Set up the Shopify store using the Prestige theme, customized for their needs
- Created product grouping logic to treat colors as separate SKUs with interlinked swatches
- Configured geolocation-based currency switching with minimal friction
- Developed fulfillment routing rules and tested across multiple warehouse scenarios
- Integrated search, collection filtering, and complementary product features
- Built and styled homepage, collection, and product templates
- Ran rounds of QA testing, made design tweaks, and deployed the final store
- Provided client training and support for ongoing use
Results
- Seamless ordering of product samples
- Grouped product pages with clickable swatches
- Auto currency switch for U.S. and Canadian customers
- Fulfillment logic integrated and tested
- Live store launched within 6 weeks
- Admin-friendly back end for product and order management
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