Client Background
Republic Brands is a global leader in rolling papers, known for decades of quality through brands like OCB, Job, and Top. Their Canadian offshoot, DAAB, needed a modern digital presence as it expanded into the cannabis consumer market.
Problem
Republic Brands needed an informational Shopify site for their DAAB brand to support its Canadian launch. The site had to be fast, bilingual (English & French), easy to maintain, SEO-ready, and accessible via an age-gated experience—on a tight timeline.
The Solution
We launched a sleek, on-brand Shopify site using the Prestige theme with minimal custom development. The site supports multilingual content, product showcases with metafields, image zoom functionality, alt-tag SEO coverage, and an age gate. We ensured rapid iteration, precise alignment with client revisions, and a scalable base for future ecommerce rollout.
Challenges
- Shopify multilingual support inconsistencies (manual + app workarounds)
- Metafield translation and variant syncing bugs
- Age gate integration across themes and devices
- Image asset mismatches and variant-based image mapping
- Custom section styling within theme editor limits
Approach
- Reviewed client plan and wireframes, mapped against Prestige theme
- Installed and configured theme, language app, and age gate app
- Built multilingual product templates using metafields
- Implemented SEO (alt text, tags, structure) and translated policy pages
- Populated products and images, linked variant-specific data
- Iterated quickly through client revisions and bug fixes
- Final QA: tested all responsive views, languages, apps
- Launched ahead of deadline and provided handoff documentation
Results
- Launched ahead of May 5 deadline
- Fully bilingual: English & French site
- Compliant age-gate experience
- Product pages with rich metafields and zoom
- SEO-optimized with alt tags and best practices
- Setup for future ecommerce expansion
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