Inventory sync frequency affects everything from overselling risk to API costs. Sync too infrequently, and you'll sell products you don't have. Sync too often, and you'll waste resources or hit rate limits.

The right sync frequency depends on your business type, order volume, and integration setup. This guide helps you determine the optimal sync schedule for your Shopify store.

Why Sync Frequency Matters

  1. Overselling prevention: Frequent syncs reduce the window where inventory can be out of sync, preventing customers from buying products you can't fulfill.
  2. System performance: More frequent syncs increase API calls, database queries, and server load. Find the balance between accuracy and performance.
  3. Cost implications: Some integration platforms charge per API call or per sync operation. Higher frequency means higher costs.
  4. Customer experience: Out-of-stock errors frustrate customers. Accurate inventory keeps them happy and protects your conversion rate.

Recommended Sync Frequencies by Business Type

High-Volume B2B (Auto Parts, Electronics Components)

Recommended frequency: Every 15-30 minutes

Why: Fast-moving inventory changes rapidly throughout the day. A repair shop buying brake pads can't wait 2 hours to know if they're in stock.

Example: Auto parts wholesaler with 500 orders per day across 5,000 SKUs. Stock levels change constantly as orders ship and new inventory arrives.

Implementation:

  • Real-time webhooks for order placement
  • Scheduled sync every 15 minutes for inventory updates
  • Immediate sync after receiving shipments

Manufacturing with Lead Times

Recommended frequency: Every 2-4 hours

Why: Stock changes less frequently when products have production lead times. Inventory updates happen when production runs complete or shipments arrive.

Example: Industrial equipment manufacturer. Products made to order or in weekly production batches. Inventory updates a few times per day.

Implementation:

  • Scheduled sync every 2-4 hours
  • Manual sync after completing production runs
  • Real-time updates for critical low-stock items

Low-Volume Specialty Products

Recommended frequency: Once or twice daily

Why: Stock rarely changes. One sync in the morning and one in the evening covers most scenarios.

Example: Custom machinery parts with 10-20 orders per week. Inventory changes when an order ships or new stock arrives.

Implementation:

  • Scheduled sync at 8 AM and 6 PM
  • Manual sync after receiving inventory
  • Real-time alerts for out-of-stock conditions

Seasonal or Campaign-Based

Recommended frequency: Variable (hourly during peaks, daily otherwise)

Why: Balance accuracy during high-traffic periods with efficiency during slow periods.

Example: Promotional products business. Normal operations have 50 orders per week. During campaign periods, 500 orders per day.

Implementation:

  • Daily sync during off-season
  • Hourly sync during active campaigns
  • Real-time sync for flash sales or limited inventory

Sync Frequency by Integration Type

Native ERP Connectors (Business Central, Acumatica, NetSuite)

Native connectors typically use job queues or scheduled tasks.

Business Central Shopify Connector:

  • Default: Every 30 minutes
  • Configurable via Job Queue Entries
  • Real-time inventory updates available via custom triggers

Acumatica Shopify Connector:

  • Default: Hourly sync
  • Configurable in sync settings
  • Push-on-change available for inventory updates

Recommended: Configure based on your business volume (see recommendations above). Enable push-on-change if available.

For more on native connectors, see Business Central Inventory Sync.

Custom Integrations (n8n, APIs, Middleware)

Custom integrations offer full control over sync frequency.

Real-time sync (webhooks):

  • ERP triggers webhook when inventory changes
  • n8n or middleware receives webhook, updates Shopify
  • Near-instant sync (under 1 minute)
  • Best for critical inventory items

Scheduled sync (polling):

  • n8n checks ERP API every X minutes
  • Queries for inventory changes since last sync
  • Updates Shopify with changes
  • Configurable frequency (5 minutes to 24 hours)

Hybrid approach:

  • Real-time for fast-moving SKUs
  • Scheduled sync for slower-moving inventory
  • Reduces API calls while maintaining accuracy for critical items

For implementation details, see n8n Inventory Sync.

Third-Party Apps

Most inventory management apps have preset sync frequencies:

Common settings:

  • Real-time (webhook-based): 1-5 minutes
  • Fast: Every 15 minutes
  • Normal: Hourly
  • Slow: Every 6-24 hours

Check your app's settings and choose based on your business volume.

Factors That Change Your Sync Frequency

Order Volume

  • Low volume (under 50 orders/week): Daily sync sufficient
  • Medium volume (50-500 orders/week): Hourly or every 2-4 hours
  • High volume (500+ orders/week): Every 15-30 minutes or real-time

SKU Count and Complexity

  • Small catalog (under 500 SKUs): Can sync more frequently without performance issues
  • Large catalog (5,000+ SKUs): May need longer intervals or selective sync (only changed items)

Tip: Only sync SKUs that changed since last update. Reduces API calls by 90%+ in most cases.

API Rate Limits

Shopify API has rate limits based on your plan:

  • Shopify Plus: 10,000 requests per 10 seconds (GraphQL cost-based)
  • Shopify Basic/Advanced: 2 requests per second (REST) or cost-based (GraphQL)

If you hit rate limits, reduce sync frequency or optimize batch size. Use GraphQL for bulk operations instead of REST.

Stock Volatility

  • High volatility: Items that sell out quickly need frequent syncs. Example: flash sale items, limited editions, high-demand parts.
  • Low volatility: Slow-moving items can sync less frequently. Example: specialized equipment, custom products.
  • Strategy: Segment SKUs by volatility and sync fast-movers more frequently.

Multi-Location Inventory

Multiple warehouse locations increase sync complexity.

Scenario: 3 warehouses, 2,000 SKUs each = 6,000 inventory records to sync

Solution:

  • Sync each location separately to spread API load
  • Only sync locations with inventory changes
  • Use location-specific sync schedules based on activity

Optimizing Sync Performance

1. Only sync changed items

Instead of syncing all inventory every time, query for changes:

SELECT sku, quantity, location
FROM inventory
WHERE updated_at > '2026-01-12 14:00:00'

Reduces sync time from 10 minutes to under 1 minute for most syncs.

2. Batch updates

Send 50-100 inventory items per API call instead of individual calls. Use Shopify's GraphQL inventorySetOnHandQuantities mutation for batching.

3. Off-peak scheduling

Schedule large syncs during low-traffic hours (2-6 AM). Reduces impact on storefront performance.

4. Prioritize critical SKUs

Sync best-sellers and low-stock items more frequently than slow-movers.

Example schedule:

  • Top 20% of SKUs (by sales): Every 15 minutes
  • Middle 60% of SKUs: Hourly
  • Bottom 20% of SKUs: Every 4 hours

Signs Your Sync Frequency is Wrong

Too infrequent:

  • Customers placing orders for out-of-stock items
  • Frequent "we're out of stock" customer service emails
  • High order cancellation rate due to inventory issues

Too frequent:

  • Hitting API rate limits
  • Slow integration performance
  • High costs from API-based pricing
  • Database or server load issues

How to fix: Adjust frequency in 50% increments. If syncing hourly, try every 30 minutes. Monitor for 1 week and adjust again if needed.

Real-Time vs. Scheduled Sync

Real-Time Sync (Webhooks)

How it works: ERP sends webhook to Shopify when inventory changes

Pros:

  • Most accurate (updates within seconds)
  • No wasted API calls for unchanged inventory
  • Best customer experience

Cons:

  • Requires webhook infrastructure
  • More complex setup
  • Potential for webhook delivery failures

Best for: High-volume businesses, flash sales, limited inventory products

Scheduled Sync (Polling)

How it works: Check ERP API every X minutes for inventory changes

Pros:

  • Simpler setup
  • Predictable API usage
  • Easier to troubleshoot

Cons:

  • Lag between actual inventory and Shopify
  • May sync unchanged inventory
  • Less efficient API usage

Best for: Low to medium volume businesses, stable inventory

Hybrid Approach

Combine both methods:

Real-time: For critical SKUs, order updates, stock-outs

Scheduled: For regular inventory updates, reconciliation

This balances accuracy with simplicity and cost.

Monitoring Sync Performance

Track these metrics to ensure your sync frequency is working:

  1. Sync completion rate: Percentage of syncs that complete successfully. Target: 99%+
  2. Average sync duration: How long each sync takes. Watch for increases over time.
  3. API error rate: Errors due to rate limits, timeouts, or invalid data. Target: Under 1%
  4. Inventory discrepancies: Differences between ERP and Shopify. Run weekly reconciliation reports.
  5. Out-of-stock orders: Orders placed for items that became out of stock between syncs. Track weekly.

Set up alerts when metrics exceed thresholds. Address issues before they impact customers.

For monitoring tools, see n8n vs Shopify Flow.

What You Need to Know

The right inventory sync frequency balances accuracy, performance, and cost. High-volume businesses need 15-30 minute syncs. Low-volume businesses can sync once or twice daily.

Start with these guidelines:

  • High volume: Every 15-30 minutes
  • Medium volume: Every 1-4 hours
  • Low volume: Once or twice daily

Optimize by only syncing changed items, batching updates, and segmenting SKUs by sales velocity.

Monitor sync performance weekly. Adjust frequency if you see out-of-stock orders or API errors.

Real-time webhooks provide the best accuracy but require more complex setup. Scheduled polling is simpler but less accurate. Hybrid approaches balance both.

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